When you launch your business, your focus becomes doing everything in your power to keep it afloat, profitable, and successful. One thing that business owners cannot complain about is the sheer amount of resources available online to help sustain and grow their business. However, this can be a double-edged sword. With thousands of “business coaches” […]

Color has long been attributed to influencing action, invoking a mood, emotions, or a feeling. It has been found that certain colors could be tied to a spike in blood pressure, eye strain, and a boost in metabolism. But how is it that color can create these conditions? Color Psychology Defined Color psychology examines how […]

There has been much conversation surrounding a company’s brand and its brand story. As social media has allowed companies to connect on a deeper level with their customers, new companies must learn to communicate who they are and why they exist.  Although all companies exist for the purpose of profit, this should not be the […]