Writing Persuasive Product Descriptions That Convert

Writing Persuasive Product Descriptions That Convert

Writing compelling product descriptions is what gets the casual shopper to click the buy button and purchase your product. But writing product descriptions is more than just writing what the product is. It goes beyond just describing what the product entails. If you remain at this basic level, you will not get the results you […]

What Is A Chargeback Ratio and How Do You Calculate It?

What Is A Chargeback Ratio and How Do You Calculate It?

Although chargebacks are to be an expected reality of running a business, merchants must stay vigilant to ensure they do not become an increasingly common occurrence. When they do occur often, they could put your relationships with card networks and acquirers in jeopardy as they will not continue doing business with fraudulent merchants.  In fact, […]