10 Ways To Promote Your E-Commerce Site

10 Ways To Promote Your E-Commerce Site

When you launch your online business, the way to draw customers into your store will differ vastly from that of a brick-and-mortar store.  One of the biggest misconceptions that new online business owners have is that, by just launching their beautifully designed website, the virtual crowds will simply be pouring in and the sales would […]

How To Optimize Your Checkout Experience

How To Optimize Your Checkout Experience

The customer checkout experience is one of the most definitive factors that determine whether or not your customer will ultimately make their purchase. Unfortunately, it seems like a great number of merchants have overlooked this critical component of their online business. Just look at the statistics. According to the Baymard Institute, a study showed that […]

Building Your Online Brand

Building Your Online Brand

By establishing your brand, you are communicating to your potential customers who you are, what you are selling, and why you exist. These are crucial components to enable you to differentiate yourself among a growing sea of competitors who want to offer products or services similar to yours.  What Is A Brand? A brand is […]

Driving Traffic To Your e-Commerce Website

Driving Traffic To Your e-Commerce Website

Online sales have skyrocketed since the pandemic in 2020. As more businesses have opened their virtual doors, the competition has grown increasingly stiff. How do you differentiate yourself from the thousands of competitors in your niche? In a sea of online businesses, how do you inform potential customers that you exist? One of the most […]

Six Steps To Convert Your Storefront Into An Online Business

Six Steps To Convert Your Storefront Into An Online Business

In events not seen since the Great Depression, the U.S. economy suffered a massive shock due to the Covid-19 pandemic.  A record number of businesses shut their doors both temporarily and for good. Now, as we enter the post-pandemic age, many businesses have reopened and are beginning to thrive, yet there is still much uncertainty […]