Utilizing Social Media To Build Brand Loyalty

Utilizing Social Media To Build Brand Loyalty

In our current digital age, we are no longer limited to shopping at our local mom-and-pop establishment. Now, with the internet, we have more options than ever to make our purchases online from stores that are not necessarily around the corner.  With more choices and social media building avid brand followers, the competition has grown […]

Writing Persuasive Product Descriptions That Convert

Writing Persuasive Product Descriptions That Convert

Writing compelling product descriptions is what gets the casual shopper to click the buy button and purchase your product. But writing product descriptions is more than just writing what the product is. It goes beyond just describing what the product entails. If you remain at this basic level, you will not get the results you […]

Applying Color Psychology To Your Marketing And Branding

Applying Color Psychology To Your Marketing And Branding

Color has long been attributed to influencing action, invoking a mood, emotions, or a feeling. It has been found that certain colors could be tied to a spike in blood pressure, eye strain, and a boost in metabolism. But how is it that color can create these conditions? Color Psychology Defined Color psychology examines how […]

Communicating Your Brand Mission, Vision, and Value

Communicating Your Brand Mission, Vision, and Value

There has been much conversation surrounding a company’s brand and its brand story. As social media has allowed companies to connect on a deeper level with their customers, new companies must learn to communicate who they are and why they exist.  Although all companies exist for the purpose of profit, this should not be the […]

The Rules Of Selling CBD On Social Media Platforms

The Rules Of Selling CBD On Social Media Platforms

Cannabidiol, also known as CBD, is a substance that has been derived from the tops, leaves, and resin of marijuana or hemp. A 2019 Gallup poll found that as much as 14% of U.S. adults are using CBD products.  As much as 20% of adults younger than 30 years old reported using CBD, while just […]